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A high fashion photo exhibition, what shops try to push, and what girls really wear on the streets.
For all the progress we've made in the field of digital photography, improving even the cheapest optics and sensors to the point that they can now be found in every cellphone, capable of capturing clear and useful images with a minimum of user interference, most of us still yearn for the look of film. The mistakes, the hassle, the "natural" looking grain as opposed to speckled noise, and above all, that randomness befitting of a living organism – born of imperceptible changes in the air, the degradation of rubber seals, the inconsistency of a lab experiment performed with contaminated chemicals.
Film is romantic the way vinyl records are romantic. It's a sloppy, fragile art based on primitive science that shouldn't work, but does, and in doing so reminds us of ourselves.
This week, two new photography apps appeared on the scene with promises to restore some of that charm to our altogether too-easy, too-sterile way of seeing photography in the age of the iPhone. They aren't the first to try, but they might be the closest to success yet.
SwankoLab is Synthetic Corp's followup to the bestselling Hipstamatic, another camera app with retro sensibilities. Where their first effort controversially forced users to embrace the philosophy of shooting on film (one could only take photos for processing, not import existing ones), experimentation is the key experience this time around. Modeled after a darkroom metaphor, SwankoLab has you mixing development chemicals in a metal basin, soaking your prints while the software churns behind the scenes, and then hanging them up on a clothesline for display. The photos, too, are excellent approximations of film captures: alternately rich, colorful, faded, and unusual.
As noted in my preview, this approach aims to distance us from what we're really doing: applying artificial alterations to digital photographs. It's never completely clear what adding any two chemicals will produce; add a third and all bets are off. Most importantly, where one would normally move a slider and be able to observe the changes immediately in a modern editor, SwankoLab makes you wait. Experimentation is bound to the process of developing every frame again from scratch – the ambient sounds of the darkroom's flickering lamp and sloshing fluids are a funeral dirge for instant gratification. To make matters even more unpredictable, the order in which chemicals are introduced into the mix affects results, giving rise to thousands of possible combinations. It's a process more akin to alchemy than arithmetic.
Film Lab is the antithesis of SwankoLab's deliberately-paced paean to film processing. Its user interface has no metaphors tracing back to the roots of film; the only ones on display are the software conventions created with the desktop computer: pop-up menus, scroll bars, and buttons. These are implemented without too much thought, as scrolling sideways through all 76 effects is less than ideal, but for the most part it works as you would expect. In a way, it's a relief to encounter this more modern program after having spent some time in the other virtual darkroom. Suddenly, the immediacy of its effect previews, and the overall feeling of control that it offers, strikes you as a thing not to be taken for granted.
Film Lab contains over 70 preset film looks, many of them named after actual film issues from brands like Ilford, Kodak, AGFA, and Fuji. I can appreciate that the developer took the time to study these and create a one-push system to emulate them, but one shouldn't rely on their accuracy. Like doing a vocal impression of a celebrity, this reduces each film to a caricature where certain features are exaggerated. Still, most are very attractive and can do wonders when paired with a good photo. In addition to the ready-made presets, Film Lab also allows for brightness/contrast/color/sharpness adjustments, making it more of a complete solution for 'fixing' a poor shot.
At $1.99, SwankoLab is an easy purchase. Offering a unique take on photo editing, anyone with an interest in photography would do well to try it out. An additional in-app purchase of $1.99 expands the range of chemicals from eight to 17. Comparing SwankoLab's total cost of ownership to Film Lab's 99c price tag makes the latter sound like a bargain, which it is.
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Buy SwankoLab in the iTunes App Store.
Buy Film Lab in the iTunes App Store.
As promised, it's early April and SwankoLab just hit the App Store about half an hour ago for US$1.99 [iTunes].
The app is slicker than a pimp's Jheri curl and surprisingly more flexible. Where Synthetic Corp's previous app, Hipstamatic, was limited by the combination of one lens + one film type + one flash, SwankoLab looks set to produce thousands of possible combinations from its eight basic operations (called "chemicals"). Add another $1.99, and the number of chemicals goes up to 17. Because the order in which these are applied has an impact on the final result, far more variation is possible.
We'll have a full review up in time, but this looks very promising right now and we have no problems recommending it at the low price.
Billed as "A Handheld Darkroom Kit for your iPhone and iPod Touch", Swankolab is the new app from the makers of Hipstamatic, designed to process existing photos from your Camera Roll. The vintage analog metaphor this time is mixing chemicals and soaking prints before hanging them up to dry, and it simultaneously looks like a lot of trouble and tons of fun.
Eight chemicals/processes are included, and you mix and match those within an overall limit (shown as the fluid level inside a measuring beaker), and then apply the combination to a photo. Your favorite "formulas" can then be saved inside a notebook, which will lead to some users fiercely guarding their proprietary recipes.
Like Hipstamatic's equipment packs, Swankolab will also feature additional purchases in the form of a $1.99 virtual subscription to a dodgy 70s-style mail order catalog for darkroom enthusiasts, dubbed "Uncle Stu's Photo Emporium". Apparently all the add-on chemicals that will ever be deployed come under a single, one-time purchase of $1.99.
The app is due early April, price unknown. At its heart, Swankolab is just a set of photo editing filters like one might find in apps such as Cross Process, Lo-Mob, etc. – perhaps even the very same ones already found in the Hipstamatic camera – but abstracting those operations with a clever UI and an analog metaphor creates something entirely new and magical; the mind is fooled into re-experiencing the familiar, stale process of adding color splashes and vignettes and contrast to photos. It invites a generation of photographers accustomed to sliders and checkboxes to think of their craft as closer to alchemy than arithmetic. As before, the guys at Synthetic Corp have implemented a cool idea with great style and humor. Expect this to be a huge hit.